Showing posts with label Reference. Show all posts
Showing posts with label Reference. Show all posts
The concept of placing a poster on a structure especially designed for it, rather than simply pasting it on a fence or the side of a building, had been the goal of industry leaders since 1871. This single development, while seemingly modest, was necessary in the effort to make the billboard a medium with an identifiable framework. The standardized structure allowed the advertisement to be replaced in the landscape or cityscape with a certain authority as a medium; this authority was not lost on existing –as well as potential- clients.
Page 14 The American Billboard: 100 years/ by James Fraser
This book tells the story of the public notice, a precursor to the modern day billboard.
Summoned by drum or trumpet to the market-place, the people saw the actual document unrolled – directly, presumably, from the actual hand of majesty – and heard its oracular pronouncement. With the reading done, and the text duly posted, they gathered round to see the document. It was almost as though the monarch himself had come among them.
Page 8 The Public Notice – an illustrated history / by Maurice Rickards
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